Natallia Hunik is a senior revenue executive and Chief Revenue Officer with over 17 years of experience owning and scaling go-to-market and enterprise sales organizations across strategically backed, venture-backed, and private equity–backed companies. She has a strong track record of leading companies through critical growth phases—building durable GTM engines, professionalizing enterprise sales motions, and supporting successful exits.
Currently, Natallia serves as Chief Revenue Officer at Flipside Crypto, an AI-first digital asset analytics company. She owns global go-to-market strategy and enterprise sales, leading the company’s expansion into traditional financial services and regulated markets. Her remit includes restructuring the commercial organization, defining enterprise sales motions, and commercializing AI-driven insights for Web3 platforms and global financial institutions, while modernizing revenue operations through predictive forecasting and disciplined pipeline management.
Previously, Natallia was CRO at CubeLogic, where she owned end-to-end go-to-market and enterprise sales for a private equity–backed business. She led a full commercial transformation, unifying sales, marketing, and account management into a single GTM organization. Her work included institutionalizing modern enterprise sales methodologies, strengthening revenue visibility and forecasting rigor, closing complex multi-stakeholder enterprise software transactions, and preparing the business for a successful private equity exit.
Before CubeLogic, Natallia led global GTM and enterprise sales initiatives at Advanced Markets, a joint venture between Macquarie Americas and Cantor Fitzgerald. She drove international expansion, diversified revenue streams, and built scalable sales and operating cadence for institutional clients across highly regulated capital markets, while serving as a senior commercial leader with global partners and customers.
Earlier in her career, Natallia was Vice President of Worldwide Sales and Marketing at Boston Technologies, where she owned global go-to-market execution and enterprise sales strategy. She helped scale a bootstrapped technology company into a global business, launched international sales offices across Europe and Asia, built high-performing distributed teams, and supported the company’s growth through acquisition.
Natallia is known for combining strategic clarity with operational rigor. Her leadership style is data-driven, hands-on, and outcome-oriented, with deep expertise in enterprise sales, go-to-market strategy, partner ecosystems, pricing and monetization, and revenue operations. She is particularly effective in complex, matrixed environments where credibility with boards, investors, and C-suite stakeholders is essential.
She holds an MBA from Babson College and a Bachelor’s degree in Finance from Suffolk University.
How can Natallia help your business?
- GTM strategies
- Energytech, FX, fintech and capital markets M&A advisory
- Capital introductions and deal sourcing
- Build and coach high-performance sales teams
- Design and implement successful business growth strategy for fintech companies
- Create successful and measurable marketing strategy
- Jump start satellite global sales offices
- Prepare and implement extensive sales training program
Feel free to contact me via contact form or follow me on Twitter or Linkedin.