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sales management

Natallia shares her insights about sales leadership best practices with Federico Presicci, sales coach and blogger


Sales leaders have one of the toughest jobs in business.
They must strike a delicate balance between driving immediate results and fostering long-term growth.
All in an environment where market conditions shift overnight and competitive pressures never relent.
This is one of the reasons why I’ve recently deep-dived into sales leadership best practices.
To uncover the most effective strategies, I turned to 15 CROs and VPs of Sales who have led teams at global giants like IBM, Google, HP, Twilio, Viber, and Box.
What emerged from these interactions is my latest piece:
📚 “Sales Leadership Best Practices – Lessons From Top Leaders” 📚
The best practices are organised around these key themes:
1️⃣ Sales leadership mindset and philosophy
2️⃣ Communication and transparency
3️⃣ Coaching and development
4️⃣ Leading by example
5️⃣ Motivation, empowerment, and accountability
6️⃣ Hiring and building strong teams
7️⃣ Process optimisation and data-driven leadership
https://federicopresicci.com/blog/sales/sales-leadership-best-practices/

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Natallia speaks about tayloring outreach at scale with AI and automation at the AI prospecting summit

At the AI Prospecting Summit, Natallia kept things refreshingly practical, sharing how AI and automation can make outreach both personal and scalable.

Natallia Hunik at AI Prospecting Summit
Natallia Hunik at AI Prospecting Summit

At the recent AI Prospecting Summit, Natallia talked about how AI and automation can revolutionize sales outreach. In her presentation, Tailoring Outreach at Scale with AI and Automation,” provided a blend of strategic insight and actionable tips for modern day prospecting.

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B2B Podcasting Branding Energy

Natallia speaks to CTRM radio about energy and commodities trends in 2025

🎙️ CTRM RADIO: As 2025 is unveiled, CTRM radio asked a number of senior CTRM and related software executives what they saw as the key trends in commodities for 2025 and what impact that may have on the software category going forward. 🌍📊

Views were led by geopolitics 🌐 but encompassed a vast number of topics that included traceability 🛠️🔗, regulations 📜⚖️, tariffs 💸, electrification ⚡, and the energy transition 🌱🌞, migration to the cloud ☁️📈, and legacy replacement ♻️ amongst others.

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Natallia speaks about the top Sales Leaders’ challenges alongside other CROs

Sales leader's challenges in 2024
In the article “The Top Sales Leaders’ Challenges as Shared by 16 CROs & VP of Sales,” Natallia Hunik, Chief Revenue Officer, contributed insights on the challenges of selling in an uncertain economy. She highlighted the importance of adapting sales strategies to navigate economic fluctuations and emphasized the need for sales teams to be agile and responsive to changing market conditions. Hunik also discussed the significance of maintaining a healthy sales pipeline and the difficulties in forecasting during volatile times. Her perspectives underscore the critical role of flexibility and strategic planning in sustaining sales performance amidst economic uncertainties.

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Natallia speaks about the current stressors of the macroeconomic climate at S&P’s Masters of Risk podcast

Masters of Risk podcast

Natalia Hunik sits down with Yashi Yadav of S&P and they discuss the current stressors of the macroeconomic climate, its business impact, and how firms can look to achieve resilience through digital transformation. Listen as they share stories and lessons learned to help build a less risky tomorrow and the in-depth discussion surrounding economic uncertainty and what role that plays on your credit.

https://www.spglobal.com/marketintelligence/en/news-insights/podcasts/master-of-risk-episode-1

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Natallia Hunik takes part in S&P’s Credit & Risk Symposium in NYC

Natallia at S&P Symposium

Natallia participated in an S&P Global Market Intelligence panel with Amynta Group and discussed how risk is manifesting in unexpected ways, creating new vulnerabilities for organizations.
Event has taken place in NYC in April, 2023.

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B2B Podcasting Branding Content Marketing Uncategorized

Why should B2B companies consider business podcasting in 2022?


Seeing below trending on twitter inspired me to write this article. Joe Rogan podcast Experience has completely disrupted and overtook the legacy media.


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Natallia on Traders Horizon podcast

Traders Horizon

Natallia comes to the Traders Horizon podcast to talk to Ricardo Evangelista, CEO of ActiveTrades Europe about the past, present and future of the financial markets.
https://open.spotify.com/show/6sVRYueb7TU2VNmgKt1zrm

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Institutional FX: uncensored Podcast Launch

Institutional FX: Uncensored

While FX Market is the largest and the most liquid market in the world, it is also one of the least transparent.
What are some of those well kept industry secrets? How can you access the market in a way that suits your strategy and investment objectives?
How to find institutional providers and FX prime brokers? What are industry’s biggest challenges?
Natallia will look under the hood and attempt to answer many of these and other questions via series of podcasts
where we will be discussing all things institutional FX, fintech and evolution of electronic currency trading.
Tune in to listen to prominent guests and keep up with latest institutional FX trends and news.
You can listen to it here:
https://fxinstitutional.com/

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FX Hedge Fund Launch Guide 2020

FX Hedge Fund Launch

Market Forces

As the world is facing global pandemic fears, investors around the world are still scrambling to figure out how to re-distribute their portfolios to minimize losses and diversify their investments.

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