Monthly Archives: Feb 2025

sales management

Natallia shares her insights about sales leadership best practices with Federico Presicci, sales coach and blogger


Sales leaders have one of the toughest jobs in business.
They must strike a delicate balance between driving immediate results and fostering long-term growth.
All in an environment where market conditions shift overnight and competitive pressures never relent.
This is one of the reasons why I’ve recently deep-dived into sales leadership best practices.
To uncover the most effective strategies, I turned to 15 CROs and VPs of Sales who have led teams at global giants like IBM, Google, HP, Twilio, Viber, and Box.
What emerged from these interactions is my latest piece:
📚 “Sales Leadership Best Practices – Lessons From Top Leaders” 📚
The best practices are organised around these key themes:
1️⃣ Sales leadership mindset and philosophy
2️⃣ Communication and transparency
3️⃣ Coaching and development
4️⃣ Leading by example
5️⃣ Motivation, empowerment, and accountability
6️⃣ Hiring and building strong teams
7️⃣ Process optimisation and data-driven leadership
https://federicopresicci.com/blog/sales/sales-leadership-best-practices/

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Natallia speaks about tayloring outreach at scale with AI and automation at the AI prospecting summit

At the AI Prospecting Summit, Natallia kept things refreshingly practical, sharing how AI and automation can make outreach both personal and scalable.

Natallia Hunik at AI Prospecting Summit
Natallia Hunik at AI Prospecting Summit

At the recent AI Prospecting Summit, Natallia talked about how AI and automation can revolutionize sales outreach. In her presentation, Tailoring Outreach at Scale with AI and Automation,” provided a blend of strategic insight and actionable tips for modern day prospecting.

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