What happened?
Major media companies like Facebook, Google, and Twitter have been recently releasing the news stating that they will ban various investment products promotions on their platforms.
It’s no secret that we live in a technological world; a world where mobile has long become the prevalent vehicle for communication and business for all of us. Mobile now dominates the world’s search queries and mobile trading is reported to be responsible for around 30% of all trading at FX brokerages, with even higher percentages in Asia. As the world is adjusts to this new reality, the release of mobile apps, for its products, is now a must for FX brokerages and platform providers alike.
When most FX marketers opened their Google AdWords (Google’s keyword advertising program) account last week they might have had a jaw-dropping experience. The cost per click (CPC) for the most searchable FX keywords went up significantly and, in some cases, doubled. The first reaction most likely was “is it competition?” However, there is actually a fairly reasonable explanation for this price hike, and it has to do with how Google has altered its website advertising in general.
