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Content Marketing FX Marketing Search Engines

Next Google Search Change to Transform FX Marketing

googles-next-big-change-to-its-search-algo-1

It’s no secret that we live in a technological world; a world where mobile has long become the prevalent vehicle for communication and business for all of us. Mobile now dominates the world’s search queries and mobile trading is reported to be responsible for around 30% of all trading at FX brokerages, with even higher percentages in Asia. As the world is adjusts to this new reality, the release of mobile apps, for its products, is now a must for FX brokerages and platform providers alike.

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Content Marketing sales management

TOP 5 tech tools for FX Sales professionals

top 5 sales apps

New technology is transforming how we do business in the 21st century, from the way we communicate, to the route we choose when we drive home from work and even the way we check our fridge for the food that we need. In the same way, the tech revolution has significantly changed things for sales professionals and the sales process. It seems that, every day, new platforms emerge that continue to transform the ways in which we communicate with prospects and that, undoubtedly, impact the way we structure our days.

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FX Liquidity Prime of Prime STP

What Brokers Want from a Prime of Prime?

FX Prime of Prime needs

 

Prime of Prime in FX, has undergone a lot of changes in the past few years, yet it remains one of the most highly demanded services in today’s marketplace. Prime of Prime’s role is to extend interbank market access to clients who do not have access to credit. To put it another way, it helps create direct market access for those clients who do not meet the stringent collateral and credit criteria that’s needed in order for them to establish their own, direct, prime broker relationship with a bank. The main value that a real Prime of Prime delivers is non-latent access to institutional trading, in a secure and regulated environment.

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MT4 Server Hosting

How much MT4 Server downtime costs you?

How much MT4 downtime costs

When a broker’s MT4 server is down, regardless of whether it is live or demo, the impact to the business can be more than significant. It’s not all about dollars either. Whilst financial losses can run into millions of dollars per minute for high-level data transaction businesses such as online brokerages and banks, the damage to reputation, customer retention, and overall confidence in a firm, can be much harder to repair. So, what is your reputation worth?

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FX Liquidity STP

How STP works in FX?

STP transaction processing

The quality of your STP trade execution is dependent on a number of important factors including speed/latency, accuracy, rejection ratios and cost. I would like to take this opportunity to review some of these in greater detail.

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sales management

How to convert more prospects into clients?

Conversion

Throughout my career I have encountered many different sales personalities. Each of them had their own network, their own approach to dealing with prospects, their own strategic vision and their own way of handling the sales process. However, just ask any sales manager and most will agree that the majority of sales people could be categorized as “openers”, rather than “closers”.

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FX Liquidity FX Margin aggregation Prime of Prime

FX Liquidity Aggregation on Margin: DO or NOT?

FX Liquidity Aggregation

Margin aggregation has become a popular topic amongst retail FX brokers recently with many having lost their Prime Broker relationships and with the squeeze on credit conditions.

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Search Engines

Why are PPC bids for top Google keywords have gotten out of control?

Google PPC

When most FX marketers opened their Google AdWords (Google’s keyword advertising program) account last week they might have had a jaw-dropping experience. The cost per click (CPC) for the most searchable FX keywords went up significantly and, in some cases, doubled. The first reaction most likely was “is it competition?” However, there is actually a fairly reasonable explanation for this price hike, and it has to do with how Google has altered its website advertising in general.

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sales management

Who NOT to Hire When Looking for Your Next FX Sales Superstar?

FX Sales NOT to hire

I am sure that most FX sales managers have several “sob’ stories in their back pockets that never make it into their official, glamorous track records. Stories about hiring the wrong salesperson, someone who not only didn’t generate any accounts, but who harmed the business along the way, either by misrepresenting the company and its product, or by putting some of the key company relationships at risk.

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FX Liquidity Prime of Prime

Year after SNB – FX industry transformation

FX Post SNB

 

In my opinion, last year’s SNB decision to remove the 1.20 floor on EURCHF acted as a catalyst, reshaping how we now view and approach the FX industry. As we observed throughout 2015, the SNB move radically altered FX technology and liquidity paradigms and the aftershocks of this “seismic” shift are still being felt today.

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